Thoughts on Digital Strategy, Social Business, Marketing Innovation, and Customer Insights.
Tuesday, August 28, 2007
Thursday, August 9, 2007
Toshiba Superhero Campaign
A successful creative campaign by Toshiba, worth a look:
http://www.xario.toshiba.com/
Write-up on B2B available here:
http://btobonline.com/apps/pbcs.dll/article?AID=/20070809/FREE/70809001/1116/FREE
Sunday, June 10, 2007
Friday, May 11, 2007
Create your own video online - Weather Channel
Thursday, May 10, 2007
Personal Video Story Vignettes - Visa
nice use of video - personal, relatable stories delivered in a quick format...first found these on a side bar advertisement on weather.com.
Monday, May 7, 2007
Storytelling through video - Hitachi
Hitachi has done an excellent job of showing the impact that their brand and solutions have made on real people in real communities and delivered these stories in a very real and powerful manner.
http://www.hitachi.us/truestories/
Wednesday, May 2, 2007
B2B online advertising - humor connects - Xerox
Xerox has created a slightly off-beat, humorous online ad that pushes the brand in a fun and playful direction to promote a somewhat commodity product, nice work.
http://www.extremeoffices.com/
http://www.extremeoffices.com/
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