Build Your Brand Tool from HP

This is an interesting tool...all flash of course...but it has tools & storytelling combined

Toshiba Superhero Campaign

A successful creative campaign by Toshiba, worth a look:
http://www.xario.toshiba.com/

Write-up on B2B available here:
http://btobonline.com/apps/pbcs.dll/article?AID=/20070809/FREE/70809001/1116/FREE