Friday, November 18, 2011

Behavioral Advertising Units Informing the Consumer

Originally published on The New Group blog on 7.2.10

Would you like to learn more about why you are seeing this ad?


Behaviorally targeted online advertising has been under increasing scrutiny lately; here's a good example of enabling consumers to be more informed about what they're seeing, and to make a choice. You're still going to see advertising online, but you may now be getting just a little more choice about what.

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