Friday, November 18, 2011

Measuring Twitter to Understand Personas

Originally published on The New Group blog on 12.7.09

Do you know the psychological profile that your trail of tweets tells about you? TweetPsych just may be able to tell you. Another new entrant into the ever expanding world of Twitter measurement tools,TweetPsych is uniquley different in that it seeks to provide a psychological profile of a person through deep linguistic analysis of their tweets. I'm always looking for tools that can provide insight into people's mindset and provide data that helps to build a more accurate persona, TweetPsych is a facinating discovery. It will be interesting to see how it evolves over time.
Here's what I just learned about myself (although it would help if I had more tweets for the tool to analyze!)



Furthermore tools like TweetPsych hold great promise for helping us (as marketers) better understand the people we want to interact with through Twitter, thus providing insight to fuel content and related marketing strategy decisions. Very cool stuff.

Thanks to Avinash for blogging about this and other new Twitter measurement tools recently.

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