Social Media & Financial Performance - new study findings

Originally published on The New Group blog on 8.10.09

A recent study has found a linkage between social media engagement and financial success and profitability. In the first study of its kind, Engagement DB has provided the marketing community with some compelling directional findings. While the study findings can not show true causality, it's very exciting to see the linkage between deep engagement within social channels and the financial performance of some of the world's leading brands. Some key findings include:

* "Socially engaged companies are in fact more financially successful."
* "Companies that are both deeply and widely engaged in social media surpass their peers in terms of both revenue and profit performance by a significant difference."

In addition to some compelling findings regarding financial performance the study also presents some qualitiative findings relative to best practices; things like how these major brands are staffed internally, how they are procuring and producing content as well as how they are leveraging external partners such as their agencies. All in all this is a great study and a very worthy read.